Winning with Social Media Influencers
A 10-Step Strategy for Marketers
What you’ll learn
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The 10-step influencer strategy used by some of the world’s most well-known brands
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Finding and choosing the best influencers
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The difference between content creators and influencers
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Choosing the best content types to meet your goal
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Measuring success and ROI according to industry benchmarks
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What you must include in contracts and the Scope of Work
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Setting your influencer up for success
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Social media engagement protocol guidelines
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Reviewing content: Watchouts to look for
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Reporting on the program: What to include, what to leave out
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Everything you need to lead successful influencer campaigns no matter your industry, category, or customer
Requirements
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Basic understanding of the most common social media platforms (Facebook, Instagram, TikTok, Snapchat, Twitter, etc)
Who this course is for:
- Marketing managers
- Entrepreneurs
- Public relations specialist
- Social media managers
- Small business owners
- Marketers
- Digital Media
- Advertising
