Professional Certificate in Digital Strategy and Planning
Develop a measured and well-considered digital marketing strategy!
- Gain an understanding of the theory and practical application of digital strategy
- Implement a powerful marketing mix that sustains customer engagement
- Develop a measured and well-considered strategy
- No previous experience needed
- No technology knowledge required
- Only passion and commitment is enough
In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it’s important to understand how they will all work together to achieve the brand’s goal.
So, in this course we will look at different platforms and funnels:
- Platforms: Website, Landing Pages, Blog, Must Have Tools for any business
- System: Lead Magnets, Tripwires, Core offer, Upsell, Downsells, Cross-sells
- Funnel: Top of funnel TOFU, Mid of funnel MOFU, a bottom of funnel BOFU
- Market & Niche Research, Competitor Research
- Target Audience Research & Customer Avatar Creation
In order to be successful online, you need to learn these tools and techniques. I wish you a happy learning!
- Anyone involved with planning a digital marketing strategy for their business or company, or who is likely to be involved in this area in the future.