Description
SEO stands for Search Engine Optimization. When you do SEO on your website, we need to keep the following in mind –
- Words that you write: Gone are the days when you just insert the right keywords into sentences and try to make sense of an article. The readers are now much more informed. And as a result, you need to write words that matter because they matter to the search engines like Google, Bing. You need to use keywords but not in a way that comes in the way of consuming content.
- The titles you write: Even if we don’t see the title when we get the search results, title matters a lot for the search engines. Search engines pay a lot of attention to the search titles because these titles tell the search engines what the page is all about.
- The links that link your website to another website: If you have links from authority websites, you would rank higher and at the same time, search engines will value those websites more whenever anyone searches for results.
- The words that you use in links: This is important since if you use links for the words “mattresses” and link to a vendor that sells mattresses, whenever anyone would search for “mattresses”, that vendor would be given preference in the search engine.
- Building a great reputation: If you constantly create new, valuable content for your readers to which they can engage, search engines will rank your website higher.
You will learn many micro-skills in this search engine optimization course. We’re mentioning the most significant ones for your reference –
- Google Analytics: You will learn how to use Google Analytics in detail. This does not only help to track the results you would get by using the SEO but also useful for identifying the ones that are creating the desired output for your website.
- Google Adwords: Organic leads can be done, but without the right expertise it would be quite harder especially now since there are two million posts published in an hour. So, you need to take the help of Google ads so that you can rank higher and reach your target audience.
- SEO Optimization in detail: You will learn SEO optimization like a pro. In this SEO course, we will not only teach you the fundamentals but also how you can apply the learnings in practical scenarios.
