Introduction to Salesforce Pardot Lightning App (PLA)

Introduction to Salesforce Pardot Lightning App (PLA)

Beginner to Intermediate level introduction to Salesforce Pardot – (Lightning App version 2019)

What you’ll learn

  • Beginner-Intermediate level introduction to the latest Salesforce Pardot, Pardot Lightning App (PLA)
  • I explain what Pardot is used for, and how it can help you in your job as a Salesforce Marketing agent
  • Section 1: Pardot Overview; Section 2: Pardot Interface/Navigation; Section 3: Lead Generation; Section 4: Analytics & Reporting; Section 5: Other
  • I show you how to create Pardot Forms and Landing Pages, including custom form fields
  • After successfully completing this course you should be ready to start using the Salesforce Pardot Lightning App and setup and run simple marketing campaigns


  • It will help if you already have access to Salesforce Pardot Lightning App, but not compulsory.
  • You should have a basic understanding of sales funnels & CRM software
  • Interest in marketing and/or sales
Who this course is for:
  • People who are interested in applying for jobs where they will use Salesforce and especially Pardot Lightning App
  • People who are interested to learn more about Salesforce Pardot (and Pardot Lightning App)
  • Employees who use Salesforce and are new to Pardot Lightning App
  • Anyone who wants to learn more about Salesforce, and especially the marketing campaign & lead generation & automation app: Pardot Lightning App
  • Marketing students who want to learn how to use Salesforce’s Pardot to generate leads and nurture them into prospects who turn into customers/clients.
  • Anyone interested to learn B2B marketing automation software(PLA) from the world’s top CRM software, Salesforce.
  • Anyone interested to learn about the latest version of Salesforce Pardot, Pardot Lightning App(PLA)
  • Anyone who wants to leverage Salesforce’s excellent B2B marketing automation software to turn leads into customers
  • For anyone who wants to get a job in Salesforce Pardot
  • Definitely for marketers and marketing students, and probably of interest to sales people too
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