Digital Marketing Masterclass:Get Your First 1,000 Customers

Digital Marketing Masterclass:Get Your First 1,000 Customers

What you’ll learn

• Understand the basics of growth marketing and traction channels
• Drill down on customer pain points and build user personas
• Align marketing channels with their personal preferences and skills
• Use Twitter and Facebook to conduct research and sales outreach
• Canvas Reddit, Meetup, and other platforms to canvas for customers
• Set up, manage, and analyze user stats & behaviors through Google Analytics
• Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
• Set up, populate, and use an Instagram account
• Market using 3 different techniques on Instagram
• Set up, populate, and use a Snapchat account
• Market using 4 different techniques on SnapChat
• Build and maintain a press list
• Strategize angles for pitching and being covered by press
• Understand the mentality and mindset behind press & journalists
• Successfully manage relationships with press and pitch them successfully
• Build a comprehensive content marketing plan
• Build and maintain a content calendar
• Use 5 different techniques for coming up with blog & content ideas
• Promote their content through 6 different strategies
• Employ the skyscraper technique successfully
• Find, track, and land guest posting spots on other blogs and outlets
• Plan, script, and produce videos for marketing
• Analyze and track video marketing metrics
• Decide which camera equipment fits their budget and needs the best
• Effectively combine video marketing with pre-existing content
• Strategize and produce videos for marketing on YouTube
• Build landing pages for email or lead capture
• Understand the best practices of creating and promoting lead magnets, like webinars & white papers
• Analyze your on site SEO factors and optimize them
• Conduct keyword research for SEO opportunities
• Manage keyword density and other metrics needed for ranking on Google
• Design, plan, and start advertising on Google, Bing, and Facebook
• Analyze & understand search engine marketing & social ad marketing metrics