How To Start & Scale An E-Commerce Business

The beginners guideline to starting an product based e-commerce business


Degree in CPG is an all encompassing course designed to walk you through every step (big and small) on starting and launching a CPG business. There is not one detail left out. All of this is information has been gathered through the trial and errors of starting our own CPG businesses and helping others do the same. Degree in CPG is segmented into 4 modules and each module contains 8-12 chapters. Each chapter covers in depth information, tips, and strategies. The course also offers audio with each lesson, video to dive even deeper on important topics, and downloadable checklists, worksheets, and templates to guide students even further.

Degree in CPG saves you time and money, making this the fast-track to understanding e-commerce. Our students have reported saving more than 30 hours and $30,000+ with our road-tested ecourse. Build a thriving product-based ecomm business with access to the right information and tools. Avoid hours of research & costly mistakes.

Module One:

Strategy, Design & Production

Create a buzzworthy, innovative & high-quality consumer product.

  1. Are you ready?
  2. Setting up your business
  3. Terminology
  4. Sourcing/Manufacturing
  5. Labeling
  6. Packaging Design
  7. Customer
  8. Branding
  9. Mission, Vision & Values
  10. Product Pricing
  11. Profit Margin
  12. Targets & Projections

Module Two:

Launch Your Product Online

Set up your e-commerce site & social media channels and open the doors.

  1. Website Basics
  2. Building Your Website
  3. Terms & Conditions
  4. Customer Journey
  5. Social Media
  6. Digital Shelf
  7. Launch/Ribbon-Cutting
  8. Selling Your Product
  9. Growing Your Email List
  10. Selling on Amazon
  11. Building a Community

Module Three:

Establish Your Market Presence

Expand your reach through marketing, advertising & partnerships.

  1. Customer Service
  2. Marketing
  3. Google Ads
  4. Affiliate Marketing
  5. Testimonials/Reviews
  6. Networking
  7. Collabs & Partnerships
  8. Public Relations & Press

Module Four:

Grow & Expand Your Business

You’ve built a loyal following. Now, get strategic about where you’re headed next.

  1. Wholesale & Distribution
  2. 3PL
  3. Sales & Promo Strategies
  4. Subscriptions
  5. Growing Your Team
  6. Bringing on Investors
  7. Brick & Mortar Sales
  8. Accelerator Programs
  9. Celebrating Your Wins
  10. Agencies & Programs


Who this course is for:

  • Beginner e-commerce entrepreneurs looking to learn about starting and scaling an online business

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