The beginners guideline to starting an product based e-commerce business
Description
Degree in CPG is an all encompassing course designed to walk you through every step (big and small) on starting and launching a CPG business. There is not one detail left out. All of this is information has been gathered through the trial and errors of starting our own CPG businesses and helping others do the same. Degree in CPG is segmented into 4 modules and each module contains 8-12 chapters. Each chapter covers in depth information, tips, and strategies. The course also offers audio with each lesson, video to dive even deeper on important topics, and downloadable checklists, worksheets, and templates to guide students even further.
Degree in CPG saves you time and money, making this the fast-track to understanding e-commerce. Our students have reported saving more than 30 hours and $30,000+ with our road-tested ecourse. Build a thriving product-based ecomm business with access to the right information and tools. Avoid hours of research & costly mistakes.
Module One:
Strategy, Design & Production
Create a buzzworthy, innovative & high-quality consumer product.
- Are you ready?
- Setting up your business
- Terminology
- Sourcing/Manufacturing
- Labeling
- Packaging Design
- Customer
- Branding
- Mission, Vision & Values
- Product Pricing
- Profit Margin
- Targets & Projections
Module Two:
Launch Your Product Online
Set up your e-commerce site & social media channels and open the doors.
- Website Basics
- Building Your Website
- Terms & Conditions
- Customer Journey
- Social Media
- Digital Shelf
- Launch/Ribbon-Cutting
- Selling Your Product
- Growing Your Email List
- Selling on Amazon
- Building a Community
Module Three:
Establish Your Market Presence
Expand your reach through marketing, advertising & partnerships.
- Customer Service
- Marketing
- Google Ads
- Affiliate Marketing
- Testimonials/Reviews
- Networking
- Collabs & Partnerships
- Public Relations & Press
Module Four:
Grow & Expand Your Business
You’ve built a loyal following. Now, get strategic about where you’re headed next.
- Wholesale & Distribution
- 3PL
- Sales & Promo Strategies
- Subscriptions
- Growing Your Team
- Bringing on Investors
- Brick & Mortar Sales
- Accelerator Programs
- Celebrating Your Wins
- Agencies & Programs
+ BONUS MATERIALS
Who this course is for:
- Beginner e-commerce entrepreneurs looking to learn about starting and scaling an online business
