Agile Customer Research and Data-Driven Decision Making

Product Owner Academy II: learning about customers, understanding statistics and applying scientific methods to testing


(NEW) AI assistant added to the course (ChatGPT+ subscription is required)

Master customer research and data-driven decision-making in this comprehensive course, designed to elevate your professional expertise. Understand customer needs and leverage informed business strategies to advance your career.

Grasp the significance of deep customer insights in today’s competitive market. Learn how effective, well-executed research can enhance sales and prevent negative outcomes. This course provides an in-depth exploration of customer research, user testing, statistics, and data-informed business strategies. Starting from the basics, we progress to advanced topics, making it ideal for beginners.

Course Highlights:

  • Develop advanced techniques in customer research to uncover insights and opportunities.
  • Implement data-driven decision-making with robust analytical tools and frameworks.
  • Craft impactful questions for data gathering, ensuring accuracy and reliability.
  • Master key research methodologies like surveys, interviews, and focus groups for competitive advantage.
  • Optimize your business and marketing strategies by understanding customer behavior and preferences.

The course includes a mix of activities, knowledge tests, and real-world examples, ensuring practical application of new skills. You’ll also have access to a rich collection of course materials for a comprehensive learning experience.

About Your Instructor:

With over ten years of experience in Agile coaching and product ownership, I have worked with industry leaders and spearheaded Agile transformations across sectors. My passion lies in training Product Owners, a role crucial for business success and as exciting as it is challenging.

Enroll today to begin your journey towards becoming a skilled customer researcher and adept in data-driven decision-making!

Who this course is for:

  • Product Owners, Product Managers and Business Owners who want to better understand the customers and maximize the business outcomes
  • Anyone who is involved in product development and wants to better understand customer research
  • Aspiring Product Owners and Agile Coaches who want to learn about the customer research process
  • Startup owners who want to build exceptional products loved by customers

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