Customer Analytics in SPSS

Customer Analytics in SPSS

Identify your best customers and increase response rates, customer loyalty and profits

What you’ll learn

  • Perform RFM analyses (recency, frequency, monetary value)
  • Perform complex market segmentations using an advanced clustering method
  • Generate profiles of the customers who responded to the past offers
  • Identify the top responding geographical areas (postal codes)
  • Estimate the contact probability of purchase and select the contacts with the greatest probabilities
  • Predict the probability of purchase for new customers
  • Compare campaign effectiveness (in terms of response rate)

Requirements

  • Basic SPSS knowledge (how to work with menus and commands, how to read an output)
  • Basic marketing and direct marketing notions

Who this course is for:

  • marketing students
  • marketing professionals
  • direct marketing professionals
  • marketing data analysts
  • customer analysts
  • anyone interested in learning customer analytics with SPSS
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