Learn how to consistently beat your competition and be #1 in your market.
Your competitive strategy helps your business by guiding your positioning to make sure your business stands out, pushing you to iterate and outsmart the competition, helping you see where your competitors are weak so you can accentuate where you are strong, and making your competitive advantage defensible.
Too many business owners cover their eyes rather than keeping tabs on their competitors. That’s dangerous; competitors move fast and unless you open your eyes, they’ll leave you in their dust. Knowledge gained from your competitors can be used to create marketing strategies that take advantage of their weaknesses.
Learn to out beat your competition every time in the Crush Your Competition Masterclass. A course designed to teach you how to properly define and segment your competition. This course will also teach you how to define your businesses strengths, and to prioritize them to aid in the development a competitive advantage unique to you and your business.
In this course, you will learn:
- Why do I need competitors
- How can I identify opportunities within those segments?
- Which of my company’s strengths are most important to emphasize?
- Which companies are my competitors?
- What if I can’t find any competitors — or what if my company has too many?
- How can I fairly rank my company and my competitors?
There are three compelling modules on crushing your competition and three BONUS modules that take you to the next level and apply what you learned to creating a go-to-market strategy for your business.
1. Define and Segment Your Competition
Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you’ve pinpointed a viable market. Defining and segmenting your competitors helps you better articulate your company’s unique value, while reassuring investors that your offerings will fill an existing need others recognize as an opportunity.
In this section, we’ll delve deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discern where opportunities lie to fill gaps in the market.
2. Build a Compelling Competitive Matrix
A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.
3. Create a Unique Competitive Advantage for Your Business
What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This section equips you with a framework for identifying your company’s unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart.
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4. Create a Powerful Positioning Strategy
How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. This section provides a six-step framework for honing your positioning. You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.
5. Determine Your Target Market
Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices.
In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this section includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures
You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.
6. Build a Compelling Unique Value Proposition
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer.
This section will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies.
You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight.
Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.
Who this course is for:
- This course is for anyone interested in business and entrepreneurship. Specially useful for people who want to start or currently have a business.