Cognitive Biases in Persuasion and Sales
Covering the usual fallacies, biases and problems in our thinking and behavior.
What you’ll learn
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How to identify and address the most common cognitive biases in executive situations
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How to prevent – or at least mitigate – falling into cognitive traps
Requirements
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Have a basic knowledge of how you behave and think
Who this course is for:
- Anybody looking to improve their thinking and behavior
- Salesmen looking to understand buyer behavior
