Business Fundamentals: Marketing Strategy
Marketing Strategy fundamentals: The art of selling your products through superb Marketing efforts
What you’ll learn
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Why we need Marketing
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Why a career in Marketing can be really interesting
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How to build a Marketing plan
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Understand customers and their needs, wants, and demands
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Perform marketing research
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Carry out customer segmentation
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Set up the 4Ps of Marketing
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Leverage product mix and pricing strategies
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Organize marketing campaigns
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Calculate Customer Lifetime Value
Requirements
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The course is suitable for people with business education and for people without business education
Who this course is for:
- Aspiring entrepreneurs
- Business owners
- Business executives
- Marketing executives
- MBA graduates
- Students who want to learn how to set up a successful business venture
