A Complete Introduction to Online Market Research
Learn how to effectively conceptualise, design, execute and apply quantitative online research like a PRO!
What you’ll learn
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Get an overview of the market research industry
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Learn how to design better surveys that don’t bias or steer respondents
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Learn how to program surveys using industry standard tools like Qualtrics
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Learn how to clean and process your data
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Learn how to effectively visualize and analyze your data
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Learn how to make better, and faster business decisions through online market research
Requirements
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Some exposure to using Excel
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Some experience designing a survey questionnaire is good to have, but not required
Who this course is for:
- Marketers
- Product Owners
- Business Consultants
- Business Strategists
- Aspiring Researchers or Data Scientists
- Students
- Entrepreneurs
- Anyone interested in how to design and execute better surveys
