Big Data in Advertising – Explained in Plain English

A 30 min overview of what kind of data advertisings use and how that data is collected on your devices.

What you’ll learn

How what you share online can be used and collected by advertisers
Why companies look to collect data in the first place
What kind of data advertisers look to collect
Understand the kinds of laws and policies in place to protect people’s data
Better understand all the different types of companies involved in the data collection and advertising delivery process
Learn from an industry expert
Analyze trends and news
Join students in over 120 countries
Learn about an industry on track to be worth over $330B a year by 2021
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry

Before taking the course spend a couple minutes looking for ads on your computer or mobile phone and see if you can find any that are very specific to you. Be that an ad for a product you just looked at our bought, or for a vacation spot you’re interested in, or a product you really like.
Know that digital and mobile advertisements exists
Know that data is used to better target ads to the target consumer
Be open to learning about the complex digital advertising ecosystem and the processes advertisers go through to collect and use data

Who this course is for: