2021 Google Ads Training (AdWords): Paid Search (PPC) Ads
Learn paid search marketing on Google Ads (Adwords). SEM/PPC focused content. Google Ads advertising for beginners.
What you’ll learn
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Basics of PPC (Pay-per-click)
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Navigating the Google Ads Interface
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Learn SEO vs SEM
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Keywords, Keyword Match Types, and Keyword Planner
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Creating Ads That Convert
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Building the Right Campaign Structure
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Bidding Strategies and Budget Selection
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Navigating the Search Terms Report
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Using Optimization Score for Recommendations
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How to Measure Results of Digital Marketing
Who this course is for:
- Beginner Online Marketers
- Beginners to Paid Search
- Intermediate to Paid Search
- Beginners to Digital Marketing
